Your Secret Wealth

Vijai P. Sharma, Ph.D

Our concept of wealth is highly superficial.  What we consider as our "assets" and "possessions" happen to be strictly external and material.  Our true wealth is intangible and often hidden from us.  But how can something that we can't see and touch be of any significant value to us?  As a result, we spend our entire energy in seeking possessions such as, a business, real estate, equipment, raw material, etc., and neglect to develop the personal properties because they don't have an instant dollar value.  We calculate our net worth by our bank balance, stocks, bonds, equity, etc.  But, the fact is, our tangible assets are our less valuable assets.  Our personal assets are of far greater value, but they are abstract, intangible, internal, the kind that are hard to see.  So, we don't utilize them fully.  Personal wealth remains hidden and uncashed for ever.  Tap these resources and you may generate riches beyond your imagination.       

For example, you often hear the profundity, "what is in the name?"  Well, name is wealth.  Once a person has made a "name," he or she can sell it, literally, for millions of dollars.  Popular athletes, singers, actors, and other celebrities generate enormous wealth by endorsing products and giving permission to use their name.  If we really like a person, we are prepared to give him or her some of what we have.  Once our basic needs are satisfied, we spend money largely for fondness of, or recognition received from other people.  Individuals and corporate America successfully market and cash in on our preferences and public appeal.     

Many business pundits claim that the biggest asset of a company is not its physical assets, but its "reputation," that is, people's perception of, and their feeling about that company.  Billions of dollars are spent in protecting reputation and building goodwill which exists purely in the minds of people, giving a new meaning to the saying, "It's all in the mind."   Money is first generated in the mind and then it is "materialized" in the physical form.   

Consumer research indicates that a buyer has to like a sales person in order to buy from him or her.  If you don't like a sales person you won't buy regardless of the quality of the product he or she is trying to sell.  As a sales person, your success depends on your personal likeability, trustworthiness,  and the confidence you inspire in your prospective buyers.  In all professions, businesses, and jobs, it is the personal qualities and characteristics, skills, and knowledge that bring success and wealth.  Such is the power of personal wealth.

When we think of getting rich, we look grudgingly at the lucrative businesses and occupations others are doing.  We believe that the only way to make big bucks is to own or join one of those businesses or occupations. This often remains a wishful thinking and next morning we are back to doing what we always had been doing.  Some try to imitate others, but not having the personal qualities and natural talent for it, fail.  Three out of five new businesses close down within five years.  Could it be that the seekers of wealth are "barking up the wrong tree?"   

This reminds me of a story from the Middle East.  In the story, one night, Mullah Nasiruddin, the "wise idiot" is looking for a lost "dinar" (Persian money) under the street light-post.  A passer-by joins Mullah in his search, but the dinar is not to be found.  The passer-by finally asks Mullah,  "Where exactly did you drop the dinar?"  Mullah points to a corner on the other side of the street   The totally confused passer-by asks Mullah, "Then,  why on earth are you looking for it, here?"  Mullah answers, "Because, it's dark over there."  A lot of us, like the Mullah, avoid looking for wealth inside because there is more light outside.  

We look at what everyone else is doing, so we can do the same.  That is a formula for mediocrity.  A creative entrepreneur who has amassed many "first-time" honors to his credit, advises, "Look at what everyone else is doing and do something else."  Let that "something" be what comes to you naturally, what you are cut out for, and what you are good at.  That will be your "thing."  If you do your thing, you are more likely to succeed  in your endeavor. 

Your characteristics, qualities, skills, and style, constitute a combination that is truly unique.  Were there 55 billion people on this earth, there was a chance that someone out there would be like you.  We don't have 55 billion people on this planet, as yet.  So we will all remain unique in our life-time.  In the following article I will discuss the techniques by which you can identify your unique personal assets.  Remember everyone has a secret wealth.  Your secret wealth is you!

Return to Self Help 

Copyright 1996, Mind Publications 



Click for Dr. Sharma's credentials
Dr. Vijai Sharma
Your Life Coach
By Telephone

Feedback- Let us know how we are doing

Terms and Conditions

Web site designed and maintained by Chanda Taylor